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Tuesday, July 29, 2014

InspHERational Woman: Laura Torres

Laura Torres
Torres Productions
Website Design & Video Production

When it comes to women in business, especially women starting businesses, I get excited!  I find myself wanting to learn all I can about what they're doing and how they got started.

I had the pleasure of sitting down with Laura Torres, founder and owner of Torres Productions, a couple of months ago.  Laura's used to being the one to conduct the interviews--this time, she was on the other side of the camera and recorder.  

During our conversation, she shared so much about how she started her business and overcame obstacles along the way.  Here are a few of the many bits of knowledge I gleaned from my time with Laura Torres of Torres Productions.   

When Laura first moved, she took the time to get to know her new community before launching her business.  She did research and, ultimately, saw a need in her city that she could help address:  
From my research, there was a lack of web presence and professionalism on the web and in video production.  In the video production world, client satisfaction and customer service has sort of gone out the window.  I want to bring that back.

Laura developed a plan to help launch her business: 
If you have a phenomenal plan, you can make anything happen.  Once I know what I want to get done, it’s really hard to stop me from finding a plan and getting it done.  My goal was to go door to door to 33 small businesses a day.  Not sell them anything, not be a bother, but to say “Hey I’m new in town, here’s my business card. Just wanted to meet and greet. I don’t want to waste your time. Thanks.”  33 businesses a day; it was exhausting and grueling, but my goal was to have about 100 in 3 days.  I was hopeful that something out of that would happen.  Even if my business card stayed in their desk for 10 years, at least I made an impression and got myself out in the community. 

Laura faced challenges along the way, but she learned to change her mindset to help overcome them:  
The first two years were the hardest.  They were the hardest on my heart, the hardest on my head.  They were the hardest because I wasn’t seeing much movement at all.  It was the most discouraging feeling because I felt like I was failing myself.  I watched a documentary about turning failure into success and it made me realize that maybe I need to fail before I can succeed.  Maybe I need to learn what the lowest of the lows is.  After two years, I told [my husband,] Erik that I was going to stop.  I haven’t told many people that because it’s really personal.  It’s allowed me to grow to where I am now.  I learned it’s ok to stumble and fall.  I actually started applying for jobs and the week after I started applying, I got an email about producing a commercial for a business and that’s when things started coming in almost weekly. 

Shortly after producing her first commercial, Laura was asked to produce a major project for the Conventions & Visitor's Bureau and Economic Development Council of Clarksville, Tennessee which included over 32 interviews:  
I'm so grateful to Robin Burton for that opportunity.  After that project, many businesses [I interviewed] came back and asked me to do work for them also.

What helps keep Laura inspired:
A lot of inspiration has come from my husband, Erik.  He’s a big, big factor for me moving forward.  In the beginning, there was so much self-doubt.  Whenever you do anything there’s always going to be a little self-doubt and you may ask yourself  “Can I really do this?”  Every time I’d get to the point where I’d think:  “maybe I shouldn’t do this" or wonder “am I getting in over my head?”  He would reel me back and say:  "You thought of this originally.  If you think it, you can do it."  Erik has helped me immensely. 

Some additional words of wisdom from Laura:  
I believe every day you should be learning something new.  The way the internet and technology changes, it’s unbelievable.  On an hourly basis, it’s changing so quickly.

There’s no dollar amount you can put on networking.  I foster every relationship.  Whether a good relationship or bad, There’s something to learn from every encounter.

One of the biggest goals for Torres Productions is to ensure customer satisfaction while providing quality customer service and producing high-end products at affordable prices.  

Torres Production wants to make the ordinary extraordinary:  
If a customer asks for a commercial about hand wrenches, I want that customer to be so amazed by it that they go back just to watch it.  So that, not only does [the commercial] achieve the purpose of selling the product, but it’s done so well done that they come back to it over and over.

Laura, thank you so much for your time and words of wisdom!

You can learn more about Torres Productions here and stay up-to-date on their latest projects here.

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