I met Ida Bluhm a few months ago during a photo shoot I did of her family. Through casual conversation, I learned that she designs and handcrafts jewelry. She was wearing some of the jewelry she makes. As a native Hawaiian, Ida draws inspiration from the ocean and beach. When I saw her jewelry, I knew I had to learn more. Ida shared the name of her business and told me about her business page on Facebook, so I began following Underwater Hawaii on Facebook as soon as I got home. I find myself constantly inspired by the images she posts on her Facebook. Ida sells her jewelry Etsy, and to jewelry & accessory stores around the world. Here's more inspiration from Ida.
How did you get started?
Once I learned how to fuse metal together, I realized I could pretty much make anything. So I took the class, I looked at other people's jewelry for inspiration, and it just went from there. Getting all of the tools was the hard part. I didn't take any other jewelry making classes to learn how to wire wrap or do any of the basics. I just went and learned how to solder, so I had to figure everything else out. I figured things out by asking friends, self-teaching, and watching YouTube videos.
What inspired the name of your business?
The ocean. Seriously, that was the only thing I already knew. The name for the shop was going to be "Underwater Hawaii". Everyone's into the mermaid thing, but I swear, I was a mermaid before everyone else. My friends and I grew up around the ocean and this is beach-inspired jewelry. And under water is the nicest place. It's all beach-inspired and simple.
Did you envision yourself growing up to be an entrepreneur when you were younger?
So you started your business in 2012?
How do you market your business?
What has given you the most joy while growing your business?
Do you have any words of advice/encouragement for any other women who are considering opening their own business or trying something new?
What's next for Underwater Hawaii?
Ida, thank you so much for your time and your words of inspiration!
You can keep up with Underwater Hawaii on Facebook, Instagram, Twitter, Tumblr and make purchases on Etsy. Remember, many of the items are customizable!